Personal Brand Photography: Capturing the Essence of Holistic Wellness with Morgen
Meet Morgen, the inspiring founder of Off the Leaf. As a holistic wellness practitioner, she's dedicated to providing evidence-based information that empowers women to take control of their health. Her expertise particularly shines when working with women of reproductive age who face challenges like PCOS, irregular cycles, fertility issues, and mood imbalances.
What makes Morgen unique? Beyond her professional expertise, she's a passionate gardener and talented tea creator. Her signature "Calm Me Down Tea" isn't just a product – it's a testament to her commitment to natural wellness solutions.
I recently had the privilege of collaborating with Morgen on a personal branding photoshoot in a Philadelphia studio. Our goal was to create versatile content for multiple platforms, including:
Instagram presence
Online course materials
Business collateral
Podcast and speaking engagement promotions
Digital advertising campaigns
The vision was clear: capture Morgen's modern-meets-holistic brand essence. We focused on creating authentic images that embodied her botanical and earthy energy, incorporating a warm color palette of browns, greens, tans, and touches of gold.
Our comprehensive personal branding package included:
A detailed brand vision casting session to develop the perfect shot list and mood board
Careful location scouting to align with her brand guidelines and color scheme
Professional styling consultation and posing guidance
A custom Personal Brand Playbook to help Morgen maximize her investment and maintain brand consistency across all platforms
The results? A stunning collection of images that authentically capture Morgen's expertise, warmth, and dedication to holistic wellness.
This a link to her gallery to check it out for yourself: https://nicholemchphotography.pixieset.com/morgenpersonalbrandphotoshoot/
Nichole Howard is a transformative Luxury Personal Brand Photographer and Business Coach with an extraordinary ability to see and capture the truest essence of ambitious women. Beginning her journey in the non-profit sector before ascending to a global role in corporate enterprise, Nichole made the bold decision to leave her six-figure corporate career to pursue her true calling in photography and coaching. With over 9 years behind the lens, she combines her photographer's eye with an innate gift for drawing out authentic confidence in her clients, helping them shine in ways they never thought possible.
From building her first website to self-funding groundbreaking events for female entrepreneurs, Nichole has grown her heart-centered business with the same determination she now uses to empower her clients. As host of the Joymakers podcast, a certified Project Management Professional (PMP), and holder of a master's in Strategic Communications, she brings a unique blend of strategic expertise and creative vision to every project.
Nichole's superpower lies in her ability to create a space where ambitious women feel seen, understood, and empowered to step fully into their light. She masterfully blends her planning prowess and artistic eye with genuine compassion and infectious laughter, ensuring every photo session captures not just images, but transformative moments that serve both business and personal growth.
Based in Southern New Jersey but serving clients from New York to Spain, Nichole's impact extends far beyond photography. Her work has graced the pages of prestigious media outlets including USA Today, The Wall Street Journal, MTV, and Philadelphia Style, testament to her ability to create visual narratives that resonate and inspire.