Creating Personal Branding Photography for an Executive Coach in Princeton, NJ
I work with dozens of female entrepreneurs every year to help them build on or establish their personal brands.
Personal branding* is the intentional and strategic process of creating a distinctive and recognizable image or identity for oneself. It involves shaping and promoting a unique narrative that reflects an individual's values, skills, personality, and overall essence. The goal of personal branding is to establish a memorable and authentic presence, both online and offline, that sets an individual apart in personal and professional spheres.
I love helping the women I work with share their stories, skills, and journeys with the world.
In the realm of executive coaching, meet Laura—a remarkable individual, executive coach extraordinaire, devoted dog mom, and an avid enthusiast of iced coffee (a sentiment I wholeheartedly share!). Recently bidding farewell to the corporate world, Laura embarked on a thrilling journey, transitioning into the realm of entrepreneurship with the launch of her full-time coaching business.
Laura approached me with a vision—to capture evergreen photos for her brand new website. The challenge? Craft visuals that not only resonate with her present self but also mirror the person she aspires to become as a burgeoning business owner and executive coach.
Embarking on this collaborative venture, my team and I played a pivotal role in shaping various facets of Laura's personal branding journey.
✨ Her Style! Deciding what to wear for a photoshoot can induce a bit of anxiety—hands up if you've been there! Laura was no exception, and this is a sentiment I completely understand, considering I still have garments from over five years ago lingering in my closet. Our skilled stylists stepped in to alleviate this concern, ensuring Laura felt rejuvenated, prepared, and genuinely excited about her wardrobe choices—a monumental relief for any photoshoot.
✨ Her Props! From the iconic oat milk matcha to the well-loved books that have left an indelible mark on her, we assisted Laura in curating the perfect props to convey her story authentically. After all, the right props can transform followers into devoted super fans.
✨ Finding the Ideal Location to Tell Her Story! I firmly believe that the setting plays a crucial role in shaping the narrative. Hence, meticulous scouting went into finding the optimal locations that would enhance the visual storytelling aspect of Laura's personal brand.
✨ Her Posing! Acknowledging the diversity of body sizes and shapes, we delved into poses that complement Laura's unique physique. Yes, there are poses that can flatter every body type, and we ensured Laura felt confident and empowered in front of the lens.
✨ Lastly, the Cohesive Package! Bringing it all together, the goal was to create a cohesive collection of images—a visual arsenal that Laura could leverage not just for the present but for years to come. Yes, you read that right—years of versatile visual content to fortify her brand.
Laura, reflecting on her experience, shared, "It was truly amazing! I was incredibly uncomfortable with the idea of being the face of my brand, but Nichole made everything so easy, comfortable, and fun! I am so very thankful to have met Nichole and could not be happier with the results of the shoot."
A heartfelt thank you to Laura for entrusting me with her visual narrative. I am genuinely grateful for the opportunity to be a part of her transformative journey. Here's to capturing the essence of empowerment, one photo at a time! 📸💃🏼
*Personal branding is not just for celebrities or entrepreneurs; it's relevant for individuals in various fields and at different stages of their careers. It empowers individuals to shape the way they are perceived, differentiate themselves in a competitive landscape, and create meaningful connections with their audience or community.
